Scope of Work:  Email Campaign Setup and Management for Business Owners

Objective:

The primary objective of this scope of work is to plan, create, and manage email marketing campaigns for your business. Email marketing is a powerful tool for engaging with your audience, nurturing leads, and driving conversions. This scope of work outlines the tasks and deliverables involved in email campaign setup and management.

1. Initial Consultation:

   • Needs Assessment: We will begin with a detailed discussion to understand your business goals, target audience, and specific email marketing requirements.

2.  Email Marketing Strategy:

   • Campaign Objectives: We will determine the primary objectives of your email campaigns, such as lead nurturing, product promotions, event announcements, or customer retention.

   • Audience Segmentation: We will segment your email list based on factors such as demographics, purchase history, and engagement.

3. Platform Evaluation: We will provide our email marketing platform that best fits your needs, whether it’s a specialised email marketing software or a customer relationship management (CRM) system.

4. Campaign Development

   • Content Creation: Our team will create engaging email content, including text, images, and call-to-action buttons.
   • Campaign Design: We will design responsive email templates that are aligned with your brand’s identity and messaging.

   4. Email Marketing Platform Selection:

   • Platform Evaluation: We will provide our email marketing platform that best fits your needs, whether it’s a specialised email marketing software or a customer relationship management (CRM) system.

5. List Management:

   • List Cleaning: We will clean and update your email list, ensuring it is free of inactive or invalid contacts.
   • Subscriber Growth: We will implement strategies to grow your email subscriber list organically.

6. Automation and Personalization:

   • Automation Setup: We will set up email automation workflows for tasks like welcome sequences, abandoned cart reminders, and follow-up campaigns.
   • Personalization: We will personalise email content to cater to individual subscriber preferences and behaviour.

7.  A/B Testing (Optional):
   If desired, we can set up and run A/B tests to compare different email content variations and optimise performance.

8. Performance Monitoring:Real-Time Monitoring: We will continuously monitor email campaign performance, adjusting as needed to optimise results.
9. . Reporting and Analytics:
   • Performance Metrics: We will use email marketing analytics to track key performance indicators, providing insights into open rates, click-through rates, conversion rates, and ROI.
   • Monthly Reports: You will receive monthly reports summarising email campaign performance, audience insights, and recommendations for improvements.

    

10.  Consultation and Recommendations:
            Client Meetings: We will schedule regular meetings to discuss the performance of email campaigns and make any necessary adjustments.

11. . Compliance and List Maintenance:
    We will ensure that email campaigns are in compliance with data protection and email marketing laws, such as the CAN-SPAM Act and GDPR.

12. Ongoing Support:
    We will provide ongoing support and collaborate closely with your team to ensure that the email campaigns align with your business objectives and evolving needs.
13. Project Timeline:
    • The timeline for this project will be discussed and agreed upon during the initial consultation.

By the completion of this scope of work, you will have well-structured and managed email marketing campaigns designed to achieve your specific marketing objectives. We are committed to enhancing your audience engagement, nurturing leads, and driving conversions through strategic planning and effective email campaign management.