Scope of Work: Google Ads Campaign Management for Business Owners

Objective:

The primary objective of this scope of work is to plan, create, and manage Google Ads campaigns for your business. These campaigns will be designed to achieve specific marketing objectives, such as increasing website traffic, generating leads, boosting sales, or enhancing brand awareness. This scope of work outlines the tasks and deliverables involved in Google Ads campaign management.

1.  Initial Consultation:

   • Needs Assessment: We will begin with a detailed discussion to understand your business goals, target audience, and specific advertising requirements.

2. Advertising Strategy:

   • Campaign Objectives: We will determine the primary objectives of your advertising campaigns, such as driving website traffic, lead generation, sales, or brand awareness.
   • Keyword Research: We will conduct extensive keyword research to identify relevant and high-performing keywords for your campaigns.
3. Campaign Development:
   • Ad Content Creation: Our team will create compelling ad copy and ad extensions that are aligned with your brand’s messaging and marketing objectives.
   • Ad Groups: We will organize your campaigns into ad groups, each focused on specific product or service categories.

4. Platform Selection:

   • Google Ads: We will create and manage campaigns on the Google Ads platform, utilizing its advertising capabilities.
5. Ad Placement and Budgeting:

• Ad Placement: We will determine ad placements, such as Google Search, Google Display Network, YouTube, and more, based on your target audience and campaign objectives.
• Budgeting: We will set daily or monthly budgets for each campaign, ensuring efficient spending and campaign control.

1. Budget and Bidding:

   1. Determine daily and monthly budgets based on campaign goals and target audience size

   2. Set bids for ad placements based on competition and target audience

2. Tracking and Optimization:

   1. Set up conversion tracking for website actions such as schedule a consultation or purchasing a coaching package

   2. Continuously monitor and adjust campaign performance

   3. Regular reporting on campaign performance and ROAS

3. Ads Management and Maintenance:

   1. Continuously monitor ad performance and make optimizations

   2. Regularly refresh ad copy and images to avoid ad fatigue

   3. Stay up to date with platform algorithm updates and adjust campaign strategies accordingly

4. Deliverables:

   1. Monthly campaign performance reports

   2. Ongoing campaign optimization and maintenance

   3. Recommendations for future campaign strategies based on performance data.