Scope of Work: Social Media Management – Monthly Retainer for Business

Objective:

The primary objective of this scope of work is to provide comprehensive social media management services to enhance your business’s online presence, engage with your target audience, and achieve your social media marketing goals. This scope of work outlines the tasks and deliverables involved in the monthly retainer for social media management.

•  Initial Consultation:

  • Needs Assessment: We will begin with a detailed discussion to understand your business goals, target audience, and specific requirements for social media management.

•  Social Media Strategy:

  • Strategy Development: We will create a customized social media strategy that aligns with your business objectives, including content planning, platform selection, and audience targeting.

• Content Creation and Curation:

  • Content Planning: We will develop a content calendar that outlines the type of content to be posted, including text, images, videos, and other media.

  • Content Creation: Our team will create high-quality and engaging content tailored to your brand’s voice and messaging.

  • Content Curation: We will curate relevant industry content and share it with your audience to build authority and engagement.

• Social Media Posting:

  • Scheduled Posting: Content will be scheduled for regular posting on selected social media platforms, ensuring a consistent online presence.

  • Platform Management: We will manage accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others, based on your strategy.

•  Audience Engagement:

  • Community Management: We will engage with your audience, responding to comments, messages, and feedback, fostering positive interactions.

• Follower Growth:

  • Follower Acquisition: We will implement strategies to grow your social media follower base organically, targeting relevant and interested audiences.

• Social Advertising (Optional):

  • If desired, we can set up and manage social media advertising campaigns to further expand your reach and achieve specific marketing objectives.

•  Analytics and Reporting:

  • Performance Metrics: We will use social media analytics tools to track key performance indicators, providing insights into audience growth, engagement, and post effectiveness.

  • Monthly Reports: You will receive monthly reports summarizing social media performance, audience insights, and recommendations for improvements.

• Consultation and Recommendations:

  • Client Meetings: We will schedule regular meetings to discuss the performance of social media efforts and make any necessary adjustments.

• Crisis Management:

  • In the event of negative comments or crises on social media, we will provide guidance and support to address and manage the situation effectively.

• Ongoing Support and Collaboration:

  • We will provide ongoing support and collaborate closely with your team to ensure that the social media management aligns with your business objectives and evolving needs.

• Project Timeline:

  • The timeline for this project will be discussed and agreed upon during the initial consultation.

By the completion of this scope of work, you will have a well-managed and engaging social media presence for your business, aligned with your brand identity and marketing goals. We are dedicated to enhancing your online visibility, engaging with your audience, and achieving your social media marketing objectives through strategic planning and effective management.