Objective:
The primary objective of this scope of work is to design and deliver a continuous stream of professional and engaging social media creatives for your business’s LinkedIn presence. These creatives are essential for building a professional image, engaging with your target audience, and conveying your business and thought leadership effectively. This scope of work outlines the tasks and deliverables involved in the annual retainer for social media creatives on LinkedIn.
Overall, your scope of work should include all the necessary steps to ensure successful LinkedIn post designs. We align with the client’s business objectives, develop a content plan, create design templates and refine individual designs, deliver the posts in the appropriate formats, assist with posting and provide analytics. You should also require detailed inputs from the client, including brand identity, content plan, images and videos, hashtags, and post length.
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