Scope of Work: Facebook and Instagram Advertising for Business Owners


The primary objective of this scope of work is to plan, create, and manage Facebook and Instagram advertising campaigns for your business. These campaigns will be designed to achieve specific marketing objectives, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales. This scope of work outlines the tasks and deliverables involved in the Facebook and Instagram advertising services.

  1.  Initial Consultation:

    Needs Assessment: We will begin with a detailed discussion to understand your business goals, target audience, and specific advertising requirements.

  2. Advertising Strategy:

    • Campaign Objectives: We will determine the primary objectives of your advertising campaigns, whether it’s brand awareness, lead generation, website traffic, sales, or another specific goal.

    • Audience Targeting: We will identify and define your target audience based on demographics, interests, and behaviors.

  3.  Ad Campaign Development:

    • Ad Content Creation: Our team will create compelling ad copy, ad graphics, and ad videos tailored to your brand’s messaging and marketing objectives.

    • Ad Formats: We will design ad creatives for various formats, including image ads, video ads, carousel ads, and more, as needed.

  4. Platform Selection:

    • Facebook and Instagram: We will create and manage ads on both Facebook and Instagram, utilizing the advertising capabilities of these platforms.

  5. Ad Placement and Budgeting:

    • Ad Placement: We will select ad placements to reach your target audience, including the Facebook feed, Instagram Stories, and Audience Network.

    • Budgeting: We will set daily or lifetime budgets for each ad campaign, ensuring efficient spending and campaign control.

  6. Ad Campaign Setup:

    • Campaign Structure: We will create structured ad campaigns with ad sets and individual ads, each targeting specific audience segments.

    • Ad Scheduling: We will schedule ad delivery to optimize reach during peak engagement times.

  7. Conversion Tracking:

    • Pixel Installation: We will install Facebook Pixel or other tracking tools on your website to monitor user interactions and conversions.
  8. A/B Testing (Optional):

    • If desired, we can set up and run A/B tests to compare different ad variations and optimize ad performance.


  9. Performance Monitoring:
    Real-Time Monitoring: We will continuously monitor ad campaign performance, adjusting as needed to optimize results.
  10.  Analytics and Reporting:
    • Performance Metrics: We will use advertising analytics to track key performance indicators, providing insights into ad reach, engagement, conversions, and return on investment (ROI).
    • Monthly Reports: You will receive monthly reports summarizing ad campaign performance, audience insights, and recommendations for improvements.



  11. Consultation and Recommendations:

    • Client Meetings: We will schedule regular meetings to discuss the performance of advertising campaigns and make any necessary adjustments.


  12. Ongoing Support:

    • We will provide ongoing support and collaborate closely with your team to ensure that the Facebook and Instagram advertising aligns with your business objectives and evolving needs.
  13. Project Timeline:
    The timeline for this project will be discussed and agreed upon during the initial consultation

By the completion of this scope of work, you will have well-planned and managed Facebook and Instagram advertising campaigns that are designed to achieve your specific marketing objectives. We are committed to enhancing your online visibility, reaching your target audience, and achieving your marketing goals through strategic planning and effective advertising management.